Valentino Paris Store Concept

Valentino reimagined its presence on Avenue Montaigne in Paris and collaborated with MONOGRID to transform three areas of its new three-story boutique into a global, interactive 3D experience that celebrates the brand’s craftsmanship. Accessible through the Valentino app and official website, the immersive journey reflects the Maison’s customer-first approach, guiding users through a scroll-based navigation inspired by the store’s layout. Three key elements — a chandelier, golden metal display, and entrance door handles — anchor the experience across the men’s, women’s, and fine jewelry sections. These are brought to life with detailed 3D rendering and layered storytelling. Interactive hotspots offer editorial content and digital replicas of in-store collections. The UX/UI and motion design were crafted to ensure a seamless and engaging experience, blending intuitive navigation with visual storytelling. This innovative mix of physical and digital sets a new benchmark for branded digital experiences.