Merch Monogrid

Merchandising and branding project for Monogrid, a creative innovation studio, centered on experimental typography inspired by technology and digital aesthetics. I designed two custom logotypes: the first, modular and pixel-based with softened shapes, formed compositions recalling a QR code; the second, glitch-inspired and distorted, to combine with the first. The identity extended across t-shirts, hoodies, scarves, carpets, murals, stickers, and gadgets. A highlight was the 2023 e-P Summit in Florence, where a t-shirt became an AR marker activating three Spark AR filters, merging physical and virtual worlds in an interactive installation.