Google AI Roadshow for Made in Italy

Google’s roadshow on AI integration for Made in Italy, developed with Triumph Group International, spanned four cities across Italy over eight months and earned three awards at BEA 2024. Each stop focused on a different sector—mechanical, textile, agri-food, and furniture—with interactive installations featuring physical demos and multimedia content. Participants explored AI-driven solutions for key industrial challenges through touch tables, sensors, and automated systems. In addition, short animated videos were created to illustrate how AI can transform traditional practices in each sector. The UX/UI design for the installations was developed collaboratively by a team, while the motion design and video content, integral to the interactive experience, were independently designed and produced. This approach ensured a consistent and engaging visual narrative, enhancing the impact of the roadshow and making it a memorable, interactive experience for attendees.