Fiorucci Loveclub WebAR

WebAR experience marking the relaunch of Fiorucci’s historic Piazza San Babila store and unveiling a limited-edition capsule collection, co-created by LePub and Monogrid. Accessible via on-site QR code, the browser-based activation featured three interactive 3D rooms inspired by Fiorucci’s archive and Elio’s visionary spirit. Users explored photoreal CGI environments and products in real time—no app needed. Built on 8th Wall, the experience blended immersive storytelling, location-based exclusivity, and e-commerce integration, laying the groundwork for a scalable digital strategy.